Hårklinikken:

How to Hårklinikken
Role: Design & Art Direction


A brand campaign series documenting video moments for eleven hero products. The videos serve as how-to tutorials for Hårklinikken, engaing the customer and bringing them on a natural journey to using these products. Instructional in nature, the feel is captured in nautral and warm enviorment. Featuring models with four  different hair textures to highlight the diversity of the product and the inclusivety of the brand.

Directed as a self-care narrative, the campaign echoes themes of elevation and care and self-love, whilst remaining educational and instructional.