How to Hårklinikken
Art Direction
Videography: Adam Tellman
Photo assistant: Otto
Casting: Scoop
Cast: Sascha Uhlemann, Arjan Van Hesteren, Caroline Cramer, Simone Jørgensen
Production: AMGMT
A brand campaign focusing documenting eleven video moments for eleven products for how-to focused tutorials for Hårklinikken hair products. The videos needed to be instructional in nature, but feel nautral and warm in content. Featuring models with four different hair textures to highlight the diversity of the product and the inclusivety of the brand.
Directed as a self-care narrative, the campaign echoes themes of elevation and care and self-love, whilst remaining educational and instruction. The videos were used as part of Hårkinikken’s ‘How To’ library, living as evergreen content across the website.
How to Hårklinikken
Art Direction
Videography: Adam Tellman
Photo assistant: Otto
Casting: Scoop
Cast: Sascha Uhlemann, Arjan Van Hesteren, Caroline Cramer, Simone Jørgensen
Production: AMGMT
A brand campaign focusing documenting eleven video moments for eleven products for how-to focused tutorials for Hårklinikken hair products. The videos needed to be instructional in nature, but feel nautral and warm in content. Featuring models with four different hair textures to highlight the diversity of the product and the inclusivety of the brand.
Directed as a self-care narrative, the campaign echoes themes of elevation and care and self-love, whilst remaining educational and instruction. The videos were used as part of Hårkinikken’s ‘How To’ library, living as evergreen content across the website.