Farfetch Black Friday + Cyber Monday
Design & Art Direction
Project Manager: Nefeli Bel
Creative Director: Yannis Henrion
Motion: Michael Askew
Black Friday and Cyber Monday was a yearly 360 campaign for Farfetch.com. It requried a concept that needed to be global whilst taking into consideration the many requirements and restriction that come with this. Some of these challenges include multilingual placements, a neccacity to be eye-catching, bright and engaging whilst still remaining within a luxury lens and a clever use of product, that had to remain anonymous and unrestricted as part of the brief.
Two parts to the brief, Black Friday remained as one aspect of it whilst Cyber Monday was the supporting moment, post-black friday launch. The creative remained within the same brand ecosystem as Black Friday, with a simple play on colour motion to enhance the second stage.
Black Friday Campaign Part II – Cyber Monday
