Farfetch x Midjourney x Ferragamo
AI Direction
Senior Art Director: Charlie Miles
Creative Director: Yannis Henrion
Project Manager: Annabel Flowers
A Farfetch AI first concept of joining MidJourney and fashion together for the first time at Milan Fashion Week for organic social channels.
Creating a unique partnership using artificial intelligence research lab, MidJourney to visualise and bring to life the words and feelings expressed in short interviews with attendees of the ferragamo show after maximilian davis' debut show at milan fashion week 2022.
Utilising farfetch industry knowledge and the data to build a tension between emotion and innovation, this created a unique emotional bond with targeted audience, making our innovative bespoke technology a tool for intimate connections and bringing thoughts and feeling to life in a visual ai context.
Farfetch x Midjourney x Ferragamo
AI Direction
Senior Art Director: Charlie Miles
Creative Director: Yannis Henrion
Project Manager: Annabel Flowers
A Farfetch AI first concept of joining MidJourney and fashion together for the first time at Milan Fashion Week for organic social channels.
Creating a unique partnership using artificial intelligence research lab, MidJourney to visualise and bring to life the words and feelings expressed in short interviews with attendees of the ferragamo show after maximilian davis' debut show at milan fashion week 2022.
Utilising farfetch industry knowledge and the data to build a tension between emotion and innovation, this created a unique emotional bond with targeted audience, making our innovative bespoke technology a tool for intimate connections and bringing thoughts and feeling to life in a visual ai context.