How to Hårklinikken
Art Direction

Videographer: Adam Tellman
Models: Sascha Uhlemann, Arjan Van Hesteren,
Caroline Cramer, Simone Jørgensen
Art Direction: Natasha Maw
Local Production: AMGMT
Hair Styling: Josephine Mai




A brand campaign series documenting video moments for Hårklinikken’s hero product line. The videos serve as how-to tutorials for Hårklinikken across brand channels, engaging the customer and bringing them on a natural journey to using these products. Instructional in nature, the feel is captured in nautral and warm enviorment. Featuring models with four  different hair textures to highlight the diversity of the product and the inclusivety of the brand.

Directed as a self-care narrative, the campaign echoes themes of elevation and care and self-love, whilst remaining educational and instructional.