Hårklinkikken Weightless Launch
Design Direction / Print Design
Project Manager: Katrine Leisby Hammerlund
Photography: Bohman + Sjostrand, Simon Schmidt
Printing: Black Ink Projects
Weightless Conditioner is one of Hårklinkken's latest product drops to add to their hydration portfolio. With more than five years in the making, the product has a unique blend combining nutrient-rich Shea Butter and Soybean Glycerides, the launch of this product had to entail and encapsulate all of this as well as the the love and attention gone into the product creation.
As part of the launch, the product needed strong brand collateral when it came to storytelling and distribution. The outcome of this was a dedicate shoot of both product and people to really highlight the hydration aspect and incorporate the danish simplicity of the brand. As part of the marketing collateral, a press release, box and card mailer, product presenter and placements across all internal marketing channels were created.
Photography: Bohman + Sjostrand, Simon Schmidt
Printing: Black Ink Projects
Weightless Conditioner is one of Hårklinkken's latest product drops to add to their hydration portfolio. With more than five years in the making, the product has a unique blend combining nutrient-rich Shea Butter and Soybean Glycerides, the launch of this product had to entail and encapsulate all of this as well as the the love and attention gone into the product creation.
As part of the launch, the product needed strong brand collateral when it came to storytelling and distribution. The outcome of this was a dedicate shoot of both product and people to really highlight the hydration aspect and incorporate the danish simplicity of the brand. As part of the marketing collateral, a press release, box and card mailer, product presenter and placements across all internal marketing channels were created.
