Farfetch – Zodiac Jewellery and Timeless Watches
Art Direction
Project Manager: Nefeli Bel
Producer: Jil Young
3D: Dayna Murphy
A 360 Jewellery and Watches campaign for Farfetch.com The concept centred around bringing four luxury zodiac jewellery pieces and four timeless watches to life through a 3D narrative. Motion was a huge part of the brief, allowing the camera to pan and zoom in an elegantly refined motion that still captured the playfulness of a celestial sphere. The campaign was rolled out across all Farfetch channels in both still and video assets.
Project Manager: Nefeli Bel
Producer: Jil Young
3D: Dayna Murphy
A 360 Jewellery and Watches campaign for Farfetch.com The concept centred around bringing four luxury zodiac jewellery pieces and four timeless watches to life through a 3D narrative. Motion was a huge part of the brief, allowing the camera to pan and zoom in an elegantly refined motion that still captured the playfulness of a celestial sphere. The campaign was rolled out across all Farfetch channels in both still and video assets.
